Our Story

New Ownership, Same Neighborhood Love

In June 2020, Baseline Liquors came under new ownership with a simple mission: make the best neighborhood bottle shop in South Boulder. We refreshed the store, expanded the selection, and committed to treating every customer like a friend walking through the door.

“We’re not a corporate chain. We’re your neighbors.”

Whether you’re a craft beer enthusiast, a wine collector, or just need a great bottle for tonight’s dinner, we’re here to help. Our staff is passionate, knowledgeable, and always happy to chat about what’s new on the shelves.

We’re proud to support Colorado breweries, distilleries, and wineries — because great things come from right here in our backyard.

Baseline Liquor sign with the Flatirons behind
Baseline Liquors storefront exterior
What Drives Us

Our Values

Community

We're your neighbors. Supporting local events, teams, and causes is part of who we are.

Quality

Every bottle on our shelf is one we'd recommend to a friend. Curated, not just stocked.

Service

Our staff knows their stuff. Ask us anything — from cocktail pairings to gift suggestions.

CU-themed champagne and spirits display

Part of South Boulder

Baseline Liquors is more than a store — it’s a part of the neighborhood. Whether you’re a longtime local or just passing through on your way to the Flatirons, you’ll find a warm welcome, a great recommendation, and prices that keep you coming back.

Laws Whiskey Ralphie's Reserve bourbon on the CU football field
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